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Email marketing strategies for your business growth

UGX16,000.00

Are you looking for a very affordable medium for marketing and generating income for your business?

Email has been proven to have the highest ROI when it comes to marketing channels

The challenge is most business owners are not equipped to use it effectively

So, how do you ensure email marketing works for your business?

Category:

Are you looking for a very affordable medium for marketing and generating income for your business?

Email has been proven to have the highest ROI when it comes to marketing channels

The challenge is most business owners are not equipped to use it effectively

So, how do you ensure email marketing works for your business?

THE MODULES OF THE COURSE

  1. Introduction to Email Marketing
    – Understanding the importance of email marketing
    – Benefits and advantages of using email as a marketing channel

    Building an Email List
    – Strategies for growing your email list
    – Creating lead magnets and opt-in forms
    – Best practices for capturing email addresses

    3. Crafting Effective Email Campaigns
    – Writing compelling subject lines
    – Designing visually appealing emails
    – Personalization and segmentation techniques

    4. Email Automation and Sequences
    – Setting up automated email sequences
    – Trigger-based emails and drip campaigns
    – Nurturing leads through automated workflows

    5. Email Deliverability and Compliance
    – Understanding email deliverability factors
    – Best practices for avoiding spam filters
    – Complying with email marketing regulations (e.g., GDPR, CAN-SPAM)

    6. Email Analytics and Optimization
    – Tracking and analyzing email performance
    – A/B testing subject lines, content, and CTAs
    – Using data to optimize future email campaigns

    7. Advanced Email Marketing Strategies
    – Email personalization and dynamic content
    – Behavioral targeting and segmentation
    – Integrating email with other marketing channels

    8. Email Marketing Tools and Platforms
    – Overview of popular email marketing software
    – Comparing features and pricing options
    – Selecting the right tool for your business needs

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